Wednesday, March 23, 2011

Family Friendly Incentive Travel

So, what’s up with kids and incentive travel programs you ask?  Well, there’s certainly a growing shift towards being more family friendly these days, which is being driven by a variety of factors.  Primarily, these would involve today’s demands at work with leaner and “doing more with less” philosophies, family lifestyles as well as the idea and desire of organizations to create stronger motivational value for participants in order to achieve greater business performance.

If you or anyone within an organization have been thinking about whether or not a "Family Friendly" element within your incentive travel strategy is a worth while idea, consider reading this article - click here

As organizations make family friendly decisions, concerns typically surface regarding potential distractions, objections by participants without children as well as with regard to how they would fund such inclusions. Here are a few short insights to keep in mind:
  • Distractions – Typically this surrounds the desire to have an educational, networking or award element within a program. With the right destination selected and good planning, there are a number of ways to have one-on-one time with your participants, and they with their families.
  • Participants without Children – Based upon a National Study by Maritz Travel and Maritz Research, we found that nearly 4 out of every 5 incentive travel participants without children believe that kids should be allowed to participate. It seems that they want to celebrate with their colleagues and peers, as well as get to know their families better too.
  • Budgets – Whether you’re paying for, subsidizing or creating special buy-in rate options, incentive travel earners are looking for ways to bring their families along and reward them for their support in helping achieve business objectives.
Overall, organizations that don’t’ think family friendly incentive travel programs can play a big role need to think again. Helping create the opportunity to share these rewards and experiences go a long way in building stronger affinity with the organization. While it might not be right for every program, it’s worth the time and effort to do some research and gain a better view of what’s best for your participants and your organization.

Sunday, March 20, 2011

New Era of Risk Management for Meeting, Event and Incentive Travel

Reposted from Elite Meetings Blog - click here for link

It’s been a rough ride these past few years for the meeting, event and incentive travel industry. As a result, we can’t presume that it will ever be “business as usual”. We’ve learned quite a bit from these events and much has changed. These changes require us to operate differently today, especially when it comes to the areas of contracts, liabilities and bankruptcies.

The series of massive program cancellations over the past few years not only impacted business performance of buyer organizations, but the supplier industry as well. Destination management companies (DMCs), hotel properties, ground transportation providers, airlines and others were faced with some of the most challenging financial times in their history. As our industry begins to rebound, one significant shift in business operations for both buyer and supplier surrounds risk management.

Now, more than ever, buyers and suppliers need to work not just harder, but together to better manage their respective risks. Good, solid best practices need to be incorporated that equally protect one another’s interests. The most significant risk management areas and practices to be aware of, consider and avoid include:

  • Attrition and Cancellation - Expect stricter provisions regarding attrition and cancellation clauses as well as higher deposit requirements. These are common practices in today’s market and are not solely based upon situations of “buyer” versus “seller” market conditions, or “peak” versus “off-peak” seasonality. 
  • Underbooking - Avoid situations of underbooking space because you don’t have a clear view on the total number of participants that will attend a program. This is a tremendous gamble as supplier capacity to scale may not exist and put your programs performance at risk.
  • Financial Stability of Suppliers – Understand the financial health of direct suppliers throughout the lifecycle of a program, not just at the beginning. Protection from a worse-case-scenario such as a bankruptcy or foreclosure is something that should be incorporated within your contract’s terms and conditions. In addition, consider the following:
    • Properties going through financial trouble may change flags or branding. If this occurs, you need to ensure your contract provisions provide options. In some cases, this might include the right to exercise a cancellation based upon ownership changes.
    • For suppliers who you may not have a history with, consider securing language within your contract that identifies what deposits are purposed towards. Depending upon the size of your event, a letter of credit wouldn’t necessarily be out of the question.
    • Choosing to stay with a hotel, DMC or convention center through financial challenges isn’t necessarily a bad choice, but you do need to ensure there are no service barriers that could impact program logistics or participant experiences. Be sure to ask a lot of questions, especially surrounding such areas as staffing levels, property upkeep and maintenance. In addition, establish service level agreements (SLAs) and keep tabs on supplier issues through hotel ratings, websites and social media posts. 
    • In DMC relationships, ensure your supplier possesses the appropriate levels of umbrella insurance coverage for all third-party relationships. 
  • Service Levels – Some properties responded to the increased financial stress of the past two years by decreasing service levels and deferring property reinvestments. Protect yourself by conducting thorough site inspections and talk with others that have operated programs at the properties you are considering, to make sure the property can deliver the service experience you expect.
Today’s planners need to make decisions that go beyond just low rates. It’s a new era for meeting, event and incentive travel; especially when it comes to risk management positioning. These past few years created a significant shift, calling for a more balanced and shared set of risks between buyer and supplier. How has this changed your approach?