In a recent interview with Te Revesz, who runs a fantastic internet radio weekly talk show - Global Reach from VoiceAmerica, I had the opportunity to talk about how organizations are enhancing employee, customer and channel partner relationships through business events. Take a listen...
Here's the synopsis:
It’s an exciting time in the incentive travel industry. Companies that abandoned
meetings, events and incentives (ME&I) in the economic meltdown have seen
those savings outweighed by eroding customer, channel partner and employee
engagement. Now they are coming back, but to a new paradigm. My guest, Jim
Ruszala of Maritz Travel, is a recognized thought leader and innovator in
incentives, loyalty and engagement. He’ll talk about the essentials of building
a better ME&I strategy. Innovations in program design that can boost the
returns – tangible and intangible – for your incentive investment. How to
measure the performance of that investment. Why companies need to include both
stakeholders and attendees (guests) when creating ME&I programs. How
including families and adding corporate social responsibility elements can both
be powerful motivators without busting the budget.
Interested on learning more about Te Revesz and her Global Reach program - click here
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